Safietou Seck

Safiétou Seck, a fashion designer and entrepreneur from Dakar, Senegal created in 2014 SARAYAA, a clothing brand for women. She describes her designs as being a mix of traditional African and modern fashion. One of her objectives is to showcase unknown handwoven fabrics from countries such as Senegal, Burkina Faso and Mali and to recognize the women and men who patiently weave these beautiful pieces. The vision of the brand is to be the African reference for high-end tradi-modern fashion for Women.

Safiétou chose the name SARAYAA to express the idea that women are precious and unique. Saraya (without the second letter A) is a gold mining region in Senegal.

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Born in Dakar, Senegal, Safiétou obtained her Bachelor of Arts in Economics from Spelman College in Atlanta and her MBA from American University in Washington DC. Safiétou then worked as an economist at the US embassy for 7 years. Despite her background in economics, her love for fashion prevailed – especially when she was commended by a certain beloved First Lady. Safiétou’s esthetic for SARAYAA evokes her blended background of African and western culture and her love of original associations. SARAYAA participated at the Paris Fashion Week (Sept 2023), the NY Fashion Week (Feb 2024) and the Atlanta Fashion Week (Oct 2024).

SARAYAA was featured in Elle, VOGUE, Glamour and Bazaar in 2024. And the founder, Safiétou Seck was selected by the New York Journal as the Top 20 inspirational Women to look out for in 2024. Through SARAYAA, Safiétou’s desire is to highlight understated but elegant African fashion and to celebrate the unique differences that make each and every one of us beautiful! For Safiétou Seck, SARAYAA is more than a clothing brand.

Mrs. Seck is a mental health advocate and she created SARAYAA out of passion, love, frustration and pain.

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Her mission is to bring together women in a safe space where they can feel unique, loved and be unapologetically themselves.